Nokia - Somebody Else’s Phone

Interesting campaign for Nokia - Somebody Else’s Phone.

Three characters phones are displayed on the site. You can go through their messages, videos, pictures and even with "real" phonecalls that you can listen to online.

Each charcater has a storyline that you can follow in real time during this campaign. You can find their facebook and flickr, just like "real" people live in the real world. It's huge scale due to they need to take care lots of detail and content.

I am impressed by the concept and the execution. Digital marketing can be interesting.

Site here...

p.s. I like the Nseries commercial, maybe Nokia is a dream client?